Prudential Relationships Index

As part of the campaign to encourage real connections and conversations, Prudential Singapore launched the social activation #RelationshipReconnect and #RelationshipIndex to give people a chance to reconnect with their family, friends and colleagues.

Guest can head into a secret “confession room” where he/she can record a 60 second video clip to tell that someone special how important they are to him/her and he/she can share the clip immediately with his/her loved ones. Social influencers and brand ambassadors were onsite to create buzz and amplify the message.